A key factor to develop a successful media technology business, is to have unique technology that can create a customised and precise engagement experience. Whilst technology is pervasive and arguably mostly replicable, there are some unique technologies that are embedded in some of our companies. Gathering and analysing data is also fundamental to this.
Proprietary technology also has its foundation in having a user interface that creates a differentiated engagement platform that can also collect data that can be mined and analysed. This is also prevalent in many of our group companies.
Tritech Media’s proprietary technology is mainly cloud based, creating a scalable and exportable business model locally and globally.