After completing articles at Deloitte’s in 1984, Ferdi spent three years with Deloitte’s Technical department in London and thereafter returned to South Africa and held various positions at Deloitte’s including Deloitte Consulting as well as Deloitte’s IT Consulting practice, which he started.On leaving Deloitte’s in 1991 he was appointed CFO of Teljoy which was listed at the time.
He also became COO of Teljoy Cellular, where he affected a successful turnaround, and CEO of Teljoy Prepaid Services.In 2001, Ferdi joined Primedia where he initially held the position of COO and was instrumental in managing the turnaround of the company together with William Kirsh, who was the CEO of Primedia at the time.
Following an overhaul of the organizational structure of Primedia he was appointed CEO of Primedia’s Content division, its largest division when measured by turnover.Following the delisting of Primedia in 2007, Ferdi left Primedia to start his own in investment company.
Notably he developed Envisionme, being a social media job board, which he sold to listed Adcorp in 2012. He was also an investor and advisor to MVNE (Pty), which is a leading enabler for mobile virtual network operators (MVNO’s).
In 2014, Adcorp embarked on an aggressive expansion program and Ferdi was asked to assume the role of CEO of Adcorp Global Shared Services in Singapore. Following Adcorp’s decision to retreat from its international expansion he returned to South Africa and joined Tritech Media.Ferdi is a Chartered Accountant by profession.